Our customers
Our Approach
Our aim is to meet or exceed our customers’ expectations of Next as a company and the products we sell by providing:
Exciting, beautifully designed, excellent quality clothing and homeware that reflects the aspirations and means of our customers
Delivering to our Brand values means Next products should be well made, functional, safe and free from harmful chemicals. We are committed to ensuring no-one should be harmed when our products are being made or whilst they are being used.
Our priorities are to:
- ensure the quality of our products
- ensure our products are safe and fit for their intended purpose
- ensure our products fully comply with all legislation and our own standards where these go beyond legislative requirements
- ensure our products are sourced in a responsible manner
Next is committed to operating a responsible and successful business. We aim to provide a high level of service to all our customers to welcome them to Next, whether they are shopping in our high street, shopping centre or retail park stores, the Next Directory, or online through our website. However our customers choose to shop with us, it must be safe, welcoming and easily accessible for all. We aim to respond to customers particular needs through a package of measures we have in place, which we believe supports all our customers including those with additional needs.
PROGRESS ON OPPORTUNITIES FROM 2009 REPORT
KEY
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Achieved
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Ongoing/on track
= Not
commenced
| Opportunities identified in 2009 | Status | How we have progressed |
| Develop a new Animal Welfare policy to improve, promote and protect animal welfare in relation to the products we sell including the development of plans to eliminate the use of wool from sheep that have undergone the 'mulesing' process | ![]() |
The policy is underway and due to be launched to our suppliers Summer 2010 For more information, please see page 18 |
| Develop reporting tool to be able to track the forest sources of Home division timber based products | ![]() |
The reporting tool has been developed and we are in the process of working with our suppliers to gather in the data. We aim to report on our progress in future reports |
| Investigate the opportunity to develop traceable sustainable cotton products | ![]() |
This is an ongoing initiative, and one we will report on in future reports |
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