Our customers and products

Our Approach

Our aim is to meet or exceed our customers’ expectations of NEXT as a company and the products we sell by providing:

"Exciting, beautifully designed, excellent quality clothing, footwear, accessories and homeware"

Delivering to our Brand values means developing, improving and expanding our product range, focusing on being better by design. NEXT products should be well made, functional, safe and free from harmful substances, sourced and produced responsibly. We are committed to ensuring no-one should be harmed when our products are being made or whilst they are being used. Through these values, we work to attract, understand, retain and develop relationships with our customers to build their trust and confidence in our reputation for quality, price and service and deliver to their needs, resulting in a strong financial performance.

Our priorities are to ensure that our products are:

  • Excellent quality
  • Safe and fit for their intended purpose
  • Fully comply with all legislation and our own standards where these go beyond legislative requirements
  • Sourced responsibly

NEXT is committed to operating a responsible and successful business. We aim to provide a high level of service to all our customers, whether they are shopping in our retail stores or NEXT Directory through our website. However our customers choose to shop with us NEXT must be safe, welcoming and easily accessible for all.

Our Challenges and Targets

  • Continue to work with our supply base to help them understand and develop improved traceability and visibility of the entire supply chain across a number of product categories

The full section Our Customers is available here.

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